1. Innovation, innovation, and innovation! NOT innovation of bunches of INNOVATIVE financial derivatives that underlie the economic downturn; BUT truly innovative technologies that dramatically reduce manufacturing costs and profoundly modify the industry structures. We need something new, something tangible; and we need them now!

2. Investments for innovation! It’s been a great chance for companies, especially those which have products to develop on their agendas, to invest (economically, NOT financially) ever since the plummet of the stock market, when the gradually rendering deflation has been dragging investment cost down. Even though there are probabilities of failure, the sunk cost is not an investment that is to be reinvested after all; but if one succeeds, the company is certainly seeing a very promising future.

3. Frugality for innovation! From a perspective of an employee, this might not sound very attractive since cost-saving schemes implemented by employers of any kind lack a sense of physical/material comfort, like sharing cabs, hotel rooms, etc. However, if the company applies an appropriate incentive plan to accompany its frugality (distributing a percentage of the company’s earning to employees when the earning reaches a certain level) and the money saved is used for innovation plans to further decrease the cost, then even the employees themselves would think a little bit sacrifice now is very much worth a huge compensation in near future.

4. Constant innovation! Anything begins and ends. Nevertheless, companies can expand the duration of their existence through innovating their products to meet with customers’ ever-changing needs. Those who easily believe they can stand on a leading point for good are the best example of daydreamers: they’d already been dead as they were complacent with long-past triumph and decided not to move on any further. For the present situation, we’re dead if we stay where we are; but there are still hopes, albeit in small leaps, if we keep moving.